How To Get A Job In US Tech | Jonathan MacDonald

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Created by: Masters Degree

Facebook: Making Mobile More Social

Listen to the new head of Mobile at Facebook talk about ... Facebook turning into a mobile company.A livestream of the GigaOM Mobilize 2011 Conference, exploring the mobile web:

http://livestre.am/13qSw

My Top 5 Mobile Sites

I have been talking and learning about mobile for a while now, but I have n`t considered visuals yet, the mobile optimized sites, until I found http://www.mobileawesomeness.com, where you can browse through 100s of submissions.

Not only did I choose my favs, but actually created my own mobile optimised site using a pre-existing template! I am not ready to present it yet, but take a look at 5 sites that I liked ... and start your own too.

• This is the mobile optimised site of an advertising, branding and interactive services agency headquartered in Hammonton, NJ. The red can be a challenge for the eyes but again, too much advertising is never enough:

• It is hard to go wrong with cinema and theatre sites: plenty of posters and images to win attention but don`t forget ease of use. Presenting the site of a South African theatre chain:

• Any city who envisages hosting a major event should take notice of this: create a MOS(mobile optimised site) but do it like Auckland. The 2011 Auckland Rugby World Cup site:

• ...followed closely by Colorado:

• Fashion brands are slowly waking up to MOSs and Victoria`s Secret proves again that sexy underwear and good marketing totally go together: 

NEW MOBILE INSIGHTS BY GOOGLE AND MMA ARE OUT!

Together with the Mobile Marketing Association, Google has looked at the new trends swiping through the world of all things mobile, concentrating on how people use their phones and how prepared are businesses to embrace this new channel.

What I found interesting and insightful, but not surprising, is that the 80+% of people who look up local info on their devices (in U.K.,Germany, France and Japan, countries on which the study focused), take action afterwards, either by calling, visiting or purchasing- now that`s a note local business should take.

You can find the first set of results here:

http://services.google.com/fh/files/blogs/Google-MMA%20Global%20Perspectives%20Study.pdf

Pearls in the sea

Today I have discovered yet another super interesting blog,  written by a start-up entrepreneur who shares his experience in go-to-market strategies. Update your textbook, check this out http://startup-marketing.com/the-startup-pyramid/ and start using your brains.
(Note:today`s pace of change and innovation makes any new text book ... seem already old as soon as it gets on the shelf. The Marketing Principles/Armstrong franchise has been releasing new editions almost every year but I expect more from their sections on marketing in the digital era).

Adios

The Future in Mobile Business Model is ...Now

Now that  vacation time is over there isn`t a better way to start the routine  than with a brilliant idea, namely  Blyk`s Business Model Innovation in the Mobile Industry. Blyk is a company that basically offers calling minutes to users who choose to receive ads from them. Simple, ethical and profitable. Take a look: