Monday, April 15, 2013

2013 Mobile World Congress Highlights

The 72,000 visitors of the mobile industry premier event this year show that although the crisis might not be gone, the innovation in mobile and the interest in it are still moving on. A collection of SIM based NFC technologies was such one innovation treat that was served for attendees of this year's event. Let's remember what NFC is (source: event's website)

''Near Field Communication (NFC) enabled mobile phones have a huge potential to make our lives easier by letting us, with a simple touch, enable secure access to new transaction and payment services across a range of sectors and industries.'' 

Using this technology, visitors could benefit from coupons, find locations, make mobile payments and so on. Here is a SONY demonstrating their NFC enabled device:


For more insights of MWC 2013, go to http://www.mobileworldcongress.com/2013-highlights/

A bientôt!
  

Thursday, February 21, 2013

Cellular news: Sprint Nextel and Telefonica Join Forces in Mobile Advertising Push

Cellular news reports on the latest buzz in the world of mobile: Sprint Nextel and Telefonica's joint efforts to create one of the biggest mobile ad network there is. Will this endeavor begin to standardize the universe of mobile marketing or not? It remains to see, but for now, read the entire story here.

Tuesday, February 12, 2013

ADWEEK: Why Asia is ahead of the U.S. in mobile marketing innovation

Read this insightful mobile issue piece from Adweek on why Asia is ahead of US in Mobile Marketing here