Great pre-shopping experience with the help of AR and I can see the reasoning behind: consumers are bit put off by the air and exclusivity of luxury stores even before they can get a glimpse of the tag price. Now big brands can easily connect with customers in the privacy of their home. Granted it is just a watch in this case, I believe soon we will be trying Gucci an Dior outfits, virtually, in our one bedroom studios ... and start saving some good salaries too :)
http://themobilemessage.com/2011/07/augmented-reality-freshens-shopping-experience/
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