Tuesday, July 5, 2011

Where Google fails, Microsoft succeeds

The FT(5July) reports that Microsoft entered in a deal with the Chinese search engine Baidu to display its Bing generated search results on the engine in an attempt to raise its market share in China. As we all recall Google tried that before, on its own, and when faced with local laws, retreaded to Hong Kong, forced to, amongst other, uphold its integrity. Microsoft, like many more western companies that aim to gain from the rising Asian powers, joint forces with a local, Baidu, that holds "more than three quarters of the market". The morale of the story: the competition for world dominance on the internet is fierce; censorship, human rights and authoritarian ideologies matter less. 

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