Friday, March 16, 2012

MobiAD » Mobile Advertising News » Nielsen Study Finds That Mobile Ads More Effective In Europe

MobiAD » Mobile Advertising News » Nielsen Study Finds That Mobile Ads More Effective In Europe:
"According to a study by marketing research company Nielsen, mobile advertising is more effective in Europe than it is in the United States.
The findings showed that owners of tablets and smartphones in Italy, Germany and the UK were more likely to make a purchase online via their PC after seeing a mobile advert than their American counterparts."
'via Blog this'

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