After touching upon BlackBerry's slum in my Innovation Needs To Lead Events blog, I am happy to hear that it is not over for RIM. GIGAOM reports that RIM prepares for comeback bid with Jan 30 launch for BlackBerry 10. Here is an excerpt from RIM's CEO, Thorsten Heins:
“Our team has been working tirelessly to bring our customers innovative features combined with a best in class browser, a rich application ecosystem, and cutting-edge multimedia capabilities. All of this will be integrated into a user experience – the BlackBerry Flow – that is unlike any smartphone on the market today. Thanks to our strong partnerships with global carriers and a growing ecosystem of developers, we believe our customers will have the best experience possible with BlackBerry 10. We are looking forward to getting BlackBerry 10 in the hands of our customers around the world.”
It will be an uphill battle. Many of BlackBerry's devote followers were forced to switch to other brands such as iPhone and Samsung, even Nokia. I remember one of my friends, who at one time had defended the BlackBerry amidst everything that was going on, has already gone through iPhone 4 and 5 and I am sure will not think twice when a new one comes up for sale. It is time RIM sets on the path of nourishing a new community of devotees and win the ground back.