Day 2 at MWC!

Cellular news: Sprint Nextel and Telefonica Join Forces in Mobile Advertising Push

Cellular news reports on the latest buzz in the world of mobile: Sprint Nextel and Telefonica's joint efforts to create one of the biggest mobile ad network there is. Will this endeavor begin to standardize the universe of mobile marketing or not? It remains to see, but for now, read the entire story here.

ADWEEK: Why Asia is ahead of the U.S. in mobile marketing innovation

Read this insightful mobile issue piece from Adweek on why Asia is ahead of US in Mobile Marketing here