The Future Of Mobile Is Context | Forrester Blogs

Check out future predictions on mobile advertising!!A MUST KNOW FOR MARKETERS!! A couple of points from the report powered by Julie A. Ask:

MAIN POINTS

• Mobile Phones Will Be Your Customers' Preeminent Digital Engagement Channel
• Contextual Experiences Are The Future Of Mobile
• Technology Innovations Are Driving User Context Capability
• Few Professionals Developing Digital Strategies Leverage Context Today
• Building Highly Contextual Experiences Is A Journey
• Set Your Company's Pace For Mobile Context
• Highly Contextual Experiences Deliver Value Beyond Pure Convenience

RECOMMENDATIONS

• Lead The Development Of New Business Logic To Leverage Context

WHAT IT MEANS

• The Cost Of Convenience Is Privacy

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