Content-Audience-Business: This is not a new business model or strategy, but it is the paradigm that mobile content producers and indeed any mobile media company are expected to follow. Take the example of PoleStar, the French company that offers in-door geo-location solutions. They partnered with Hub télécom that has its hands in different pockets: airports, convention centers, logistics companies and big box retailers, all,assuming, coming forth with their networks (see previous post). What a move!
Paris Airport Implements Indoor Geolocation |