Today I have discovered yet another super interesting blog, written by a start-up entrepreneur who shares his experience in go-to-market strategies. Update your textbook, check this out http://startup-marketing.com/the-startup-pyramid/ and start using your brains.
(Note:today`s pace of change and innovation makes any new text book ... seem already old as soon as it gets on the shelf. The Marketing Principles/Armstrong franchise has been releasing new editions almost every year but I expect more from their sections on marketing in the digital era).
Adios
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