Together with the Mobile Marketing Association, Google has looked at the new trends swiping through the world of all things mobile, concentrating on how people use their phones and how prepared are businesses to embrace this new channel.
What I found interesting and insightful, but not surprising, is that the 80+% of people who look up local info on their devices (in U.K.,Germany, France and Japan, countries on which the study focused), take action afterwards, either by calling, visiting or purchasing- now that`s a note local business should take.
You can find the first set of results here:
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